Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
The reason of neuromarketing use lies in an attempt to understand consumer behaviour and motivation to make a purchase of certain product. This method is based on the assumption that the purchase decisions is largely influenced by emotions. The paper explains the essence of neuromarketing and select...
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| Format: | Article |
| Language: | English |
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University of Žilina
2017-12-01
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| Series: | Communications |
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| Online Access: | https://komunikacie.uniza.sk/artkey/csl-201704-0015_neuromarketing-an-opportunity-or-a-threat-neuromarketing-an-opportunity-or-a-threat.php |