User-Generated Content and Firm Generated Content: A Comparative Empirical Study of the Consumer Buying Process
This research determines the impact of content marketing (user-generated content (UGC) and firm-generated content (FGC)) on the consumer buying process for telecommunication products and services in the Kurdistan Region of Iraq (KRI). The study attempts to compare the impact of UGC and FGC on the co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kurdistan Hewler
2022-06-01
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| Series: | UKH Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://journals.ukh.edu.krd/index.php/ukhjss/article/view/473/307 |