Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations

Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations

The spread of social networks and the high level of penetration of digital content and mobile devices have created a society in which consumers expect constant communication from companies. In addition, communication on social media is often accompanied by the hope of being able to interact on an eq...

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Bibliographic Details
Main Authors: Ionica Oncioiu, Sorinel Căpușneanu, Dan Ioan Topor, Attila Szora Tamaș, Alina-Georgiana Solomon, Tatiana Dănescu
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
social media
digital marketing
interactive communication online consumer
brand equity
relationship quality
public relations
Online Access:https://www.mdpi.com/0718-1876/16/5/96

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https://www.mdpi.com/0718-1876/16/5/96

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