A METHODOLOGY FOR DESIGNING URBAN ENVIRONMENT BASED ON THE TERRITORIAL BRAND CONCEPT

The article deals with issues in visual embodiment of city brands and proposes a methodology for designing urban environments based on the concept of territorial brand. This methodology should enable students to consider problems in urban environment development from various perspectives, identify...

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Bibliographic Details
Main Author: Gorgorova Yulia V.
Format: Article
Language:English
Published: Ural State University of Architecture and Art 2022-03-01
Series:Архитектон
Subjects:
Online Access:http://archvuz.ru/en/2022_1/21/