HUMAN RESOURCES AS THE MAIN VECTOR OF COMMUNICATION: THE CASE OF MOBEXPERT GROUP
Owners and employees represent those stakeholders who substantially shape the organisational culture. In fact, their values, their expectations, significantly influence the company’s performance. Moreover, customers see a brand through its employees, through the owner. This paper has the following o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Studia Universitatis Babes-Bolyai
2023-03-01
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| Series: | Studia Universitatis Babeş-Bolyai Negotia |
| Subjects: | |
| Online Access: | http://www.studia.ubbcluj.ro/download/pdf/negotia/2023_1/03.pdf |