FAKTOR–FAKTOR KEBERHASILAN WIRAUSAHA MAHASISWA BERBASIS MARKETING MIX 7P

The level of success of PMW in several universities in producing new entrepreneurs (WUB) is still not optimal. Failure factors dominate PMW students more than success factors. Therefore, the purpose of this study is to analyze the success factors of student entrepreneurship based on the 7P Marketing...

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Bibliographic Details
Main Authors: Susantiningrum Susantiningrum, Edy Legowo, LV Ratna Devi Sakuntalawati, Irsyadul Ibad, Dyah Yuni Kurniawati, Nur Rahmi Akbarini
Format: Article
Language:English
Published: Universitas Sebelas Maret 2021-12-01
Series:Jurnal Kewirausahaan dan Bisnis
Online Access:https://jurnal.uns.ac.id/kewirausahaan-dan-bisnis/article/view/49124