Towards a theoretical framework for diaspora-ased tourism marketing (DBTM) in Zimbabwe: A review of the general systems theory, social exchange theory, stakeholder theory and expectancy theory in relation to DBTM

Towards a theoretical framework for diaspora-ased tourism marketing (DBTM) in Zimbabwe: A review of the general systems theory, social exchange theory, stakeholder theory and expectancy theory in relation to DBTM

AbstractIn most developing nations, Zimbabwe in particular, the value of diaspora-based tourist marketing (DBTM) in igniting socio-economic aspects toward a destination remains underutilized. The theoretical framework for diaspora-based tourist marketing (DBTM), which serves as the foundation upon w...

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Bibliographic Details
Main Authors: Rudo Zengeya, Patrick Walter Mamimine, Molline Chiedza Mwando
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Social Sciences
Subjects:
diaspora-based tourism marketing (DBTM)
General Systems Theory (GST)
Social Exchange Theory (SET)
Stakeholder Theory (ST)
Expectancy Theory (VIE) and tourism traffic
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2023.2260633

Internet

https://www.tandfonline.com/doi/10.1080/23311886.2023.2260633

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