Entrepreneurial Marketing by Networking
This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
1999-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/NEJE-02-02-1999-B004 |