Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach
Brand loyalty is a critical issue faced by organisations. It increases an organisation's profits and market share. Overlooking brand loyalty among customers raises problems in retaining customers. Besides, retaining the existing customers is more cost efficient rather than gaining and attracti...
| मुख्य लेखकों: | , , |
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| स्वरूप: | लेख |
| भाषा: | English |
| प्रकाशित: |
EconJournals
2017-07-01
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| श्रृंखला: | International Review of Management and Marketing |
| ऑनलाइन पहुंच: | http://mail.econjournals.com/index.php/irmm/article/view/4919 |