Strategy and organizational culture – Conceptualizing the interplay of key concepts in communication
Organizational culture and strategy have had a long and varied history in communication research. Different definitions go hand in hand at several levels to analyze their nature and impact. The cultural roots of organizations and the need for flexible strategic communication raise the question: What...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Danish |
| Published: |
Aalborg University Open Publishing
2016-06-01
|
| Series: | Globe |
| Subjects: | |
| Online Access: | https://somaesthetics.aau.dk/index.php/globe/article/view/1258 |