Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism
Objective Appropriate management of people's mental image of political discourse can lead to success in political competitions. Political discourses are described using concepts, which are arranged in the minds of individuals as a network of positive and negative associations. While the politic...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-08-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_83340_c135383e78ced70d5deae547b6140714.pdf |