Mapping the Customer Experience Management Strategies for Customer Loyalty in Retail Hypermarket Jabodetabek

Today, competition in the global market has become increasingly difficult and and at the same time products and services provided by retail companies tend to be similar. So in such circumstances, customers expect not only satisfied with the products and services, but also the pursuit of the perfect...

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Bibliographic Details
Main Authors: Jerry Marcellinus Logahan, Janita Sembiring Meliala, Iskandar Putong
Format: Article
Language:English
Published: Bina Nusantara University 2015-03-01
Series:Journal the Winners
Subjects:
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/1539