Mapping the Customer Experience Management Strategies for Customer Loyalty in Retail Hypermarket Jabodetabek

Mapping the Customer Experience Management Strategies for Customer Loyalty in Retail Hypermarket Jabodetabek

Today, competition in the global market has become increasingly difficult and and at the same time products and services provided by retail companies tend to be similar. So in such circumstances, customers expect not only satisfied with the products and services, but also the pursuit of the perfect...

Full description

Bibliographic Details
Main Authors: Jerry Marcellinus Logahan, Janita Sembiring Meliala, Iskandar Putong
Format: Article
Language:English
Published: Bina Nusantara University 2015-03-01
Series:Journal the Winners
Subjects:
utilitarian shopping value
hedonic shopping value
customer experience management
customer satisfaction
customer loyalty
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/1539

Similar Items

Similar Items