Quarterly business review for digital transformation: insights from the automotive industry
Purpose – As quarterly business reviews (QBRs) remained unexplored in the scholarly community, this paper sheds light on what QBRs are, how they are being used across organisations and provides deep insights into the implementation of the QBR at an incumbent car manufacturer’s digital transformation...
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2023-10-01
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Series: | Digital Transformation and Society |
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Online Access: | https://www.emerald.com/insight/content/doi/10.1108/DTS-04-2023-0021/full/pdf |