Quarterly business review for digital transformation: insights from the automotive industry
Purpose – As quarterly business reviews (QBRs) remained unexplored in the scholarly community, this paper sheds light on what QBRs are, how they are being used across organisations and provides deep insights into the implementation of the QBR at an incumbent car manufacturer’s digital transformation...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-10-01
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| Series: | Digital Transformation and Society |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/DTS-04-2023-0021/full/pdf |
| _version_ | 1797662755887513600 |
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| author | Fabian Hoeft |
| author_facet | Fabian Hoeft |
| author_sort | Fabian Hoeft |
| collection | DOAJ |
| description | Purpose – As quarterly business reviews (QBRs) remained unexplored in the scholarly community, this paper sheds light on what QBRs are, how they are being used across organisations and provides deep insights into the implementation of the QBR at an incumbent car manufacturer’s digital transformation business unit. Particular attention has been paid to decision processes, portfolio management, challenges and success factors. Design/methodology/approach – Given the explorative nature of the research, a case study is well suited to explore the phenomenon in its real-world context, especially given the dynamic and volatile business environment. This article is based on insights from an incumbent car manufacturer undergoing a business-wide transformation. Findings – The car manufacturer introduced the QBR process and themes to improve business effectiveness and efficiency through (1) focusing on the biggest issues, (2) concentrating efforts, (3) providing autonomy and stability, (4) building and maintaining strong relationships, and (5) building domain expertise. Through the QBR process, themes were (de)prioritised, resources allocated, financial value (estimates) agreed upon, and key performance indicators (e.g. £m/FTE; FTE, full-time equivalent employees) introduced. Digital product managers’ were assigned to the prioritised themes, and portfolio management structures were presented. Originality/value – Managing short- and long-term objectives is challenging for most businesses but essential to perform well in uncertain environments. The QBR process can help organisations continuously (de)prioritise work and reallocate resources based on changing environments and aligned with strategic priorities. |
| first_indexed | 2024-03-11T19:04:46Z |
| format | Article |
| id | doaj.art-d3b42bfc4f9f4f5295c3ab17c64bb25c |
| institution | Directory Open Access Journal |
| issn | 2755-0761 2755-077X |
| language | English |
| last_indexed | 2024-03-11T19:04:46Z |
| publishDate | 2023-10-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Digital Transformation and Society |
| spelling | doaj.art-d3b42bfc4f9f4f5295c3ab17c64bb25c2023-10-10T10:05:09ZengEmerald PublishingDigital Transformation and Society2755-07612755-077X2023-10-012434235310.1108/DTS-04-2023-0021Quarterly business review for digital transformation: insights from the automotive industryFabian Hoeft0School of Business and Society, University of York, York, UKPurpose – As quarterly business reviews (QBRs) remained unexplored in the scholarly community, this paper sheds light on what QBRs are, how they are being used across organisations and provides deep insights into the implementation of the QBR at an incumbent car manufacturer’s digital transformation business unit. Particular attention has been paid to decision processes, portfolio management, challenges and success factors. Design/methodology/approach – Given the explorative nature of the research, a case study is well suited to explore the phenomenon in its real-world context, especially given the dynamic and volatile business environment. This article is based on insights from an incumbent car manufacturer undergoing a business-wide transformation. Findings – The car manufacturer introduced the QBR process and themes to improve business effectiveness and efficiency through (1) focusing on the biggest issues, (2) concentrating efforts, (3) providing autonomy and stability, (4) building and maintaining strong relationships, and (5) building domain expertise. Through the QBR process, themes were (de)prioritised, resources allocated, financial value (estimates) agreed upon, and key performance indicators (e.g. £m/FTE; FTE, full-time equivalent employees) introduced. Digital product managers’ were assigned to the prioritised themes, and portfolio management structures were presented. Originality/value – Managing short- and long-term objectives is challenging for most businesses but essential to perform well in uncertain environments. The QBR process can help organisations continuously (de)prioritise work and reallocate resources based on changing environments and aligned with strategic priorities.https://www.emerald.com/insight/content/doi/10.1108/DTS-04-2023-0021/full/pdfAutomotive industryDigital transformationQuarterly business review |
| spellingShingle | Fabian Hoeft Quarterly business review for digital transformation: insights from the automotive industry Digital Transformation and Society Automotive industry Digital transformation Quarterly business review |
| title | Quarterly business review for digital transformation: insights from the automotive industry |
| title_full | Quarterly business review for digital transformation: insights from the automotive industry |
| title_fullStr | Quarterly business review for digital transformation: insights from the automotive industry |
| title_full_unstemmed | Quarterly business review for digital transformation: insights from the automotive industry |
| title_short | Quarterly business review for digital transformation: insights from the automotive industry |
| title_sort | quarterly business review for digital transformation insights from the automotive industry |
| topic | Automotive industry Digital transformation Quarterly business review |
| url | https://www.emerald.com/insight/content/doi/10.1108/DTS-04-2023-0021/full/pdf |
| work_keys_str_mv | AT fabianhoeft quarterlybusinessreviewfordigitaltransformationinsightsfromtheautomotiveindustry |