Analysis of marketing strategies in the context of revitalizing the tourist destination of Senggigi West Lombok
The purpose of this study is to analyze and identify marketing strategies for the revitalization of West Lombok’s Senggigi Tourism Destination. The research method used in this study is a mixed method between qualitative and quantitative. The strategy analysis pattern used in analyzing marketing str...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/02/shsconf_access2024_04011.pdf |