Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises
Purpose – Over time, the concept of word of mouth (WOM) has spread beyond marketing into other disciplines. This is because WOM is important in decision-making at both the individual and organisational levels. Also, people are more...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2022-11-01
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| Series: | Management Matters |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MANM-01-2022-0005/full/pdf |