The Surge of CRM Software for Marketing Purposes during the Pandemic

In this study the surge of Customer Relationship Management (CRM) management software for marketing purposes during the pandemic will be explained through the scientific research and in-depth interview method. The definitions of the Customer Relationship Management, its types, functioning processes,...

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Bibliographic Details
Main Authors: Edwin Camilo Hernandez Rodriguez, Evrim İldem Develi
Format: Article
Language:English
Published: Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) 2022-06-01
Series:Journal of International Trade, Logistics and Law
Subjects:
Online Access:http://www.jital.org/index.php/jital/article/view/279