Promotion of Events and Festivals in the Digital Era

Purpose / Research Significance: This chapter aims to discuss and analyse the role of Media in the promotion of various events and festivals using different tools of communication such as Newspaper, Local Television Channels and Online Websites, Social Media specifically. The study also offers pract...

Full description

Bibliographic Details
Main Authors: Singh Preeti, Vats Yash, Vats Aman, Vats Reshma
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Subjects:
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/24/e3sconf_icseret2023_04006.pdf