A critical analysis of metaphors used in Arabic and English cosmetics advertisements
This study aims to critically analyze metaphors employed in Arabic cosmetics advertisements and compare them to those used in English advertisements. A specialized corpus including 250 advertisements (125 Arabic advertisements and 125 English ones) of different cosmetics products was compiled. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Università degli Studi di Torino
2023-06-01
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| Series: | Kervan. International Journal of Afro-Asiatic Studies |
| Online Access: | https://ojs.unito.it/index.php/kervan/article/view/7722 |