LICENCES, PROMOTION AND COMMUNICATION TOOL IN SPORT
In sports the licenses involve temporary entitlement of running a sports brand. Licensing program of the International Olympic Committee requires the manufacture of generic items, related to a particular Olympic Games, Olympic property based on generic, represented by: Olympic symbol (the five...
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| Format: | Article |
| Language: | English |
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Editura Univeristatii "Stefan cel Mare" din Suceava
2018-11-01
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| Series: | Annals of the “Ştefan cel Mare” University: Physical Education and Sport Section - The Science and Art of Movement |
| Subjects: | |
| Online Access: | http://www.usv.ro/fefs/pagini/revista_1/archive/volume_III_issue_2/16_%20Licences,_promotion_and_communication_tool_in_sport_marcel_pomohaci.pdf |