The new game of online marketing: How social media influencers drive online repurchase intention through brand trust and customer brand engagement
Purpose: This study examines the impact of social media influencers (SMIs) on online repurchase intentions through brand trust and customer engagement in the cosmetics sector. Design/methodology/approach: The study framework and hypotheses in this paper were tested using a questionnaire survey appr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2024-02-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | https://www.intangiblecapital.org/index.php/ic/article/view/2515 |