The online promotion strategies of e-cigarette and heated tobacco product retailers in South Korea following the COVID-19 pandemic: Implications for regulation

Introduction The surge in popularity of e-cigarettes and heated tobacco products (HTPs) in South Korea, driven by perceived health benefits and COVID-19- related concerns, has led to increased advertising claims about their safety despite ongoing debates about their health effects. This study explor...

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Bibliographic Details
Main Authors: HyoRim Ju, HyeWon Lee, Juyoung Choi, Soojeong Kim, EunKyo Kang
Format: Article
Language:English
Published: European Publishing 2024-02-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:https://www.tobaccoinduceddiseases.org/The-online-promotion-strategies-of-e-cigarette-and-heated-ntobacco-product-retailers,178380,0,2.html