An experimental research on emotional stimuli of consumers: The case of H&M flagship store on the millennial customer experience in Barcelona
Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their emotional states framed according to the PAD (Pleasure, Arousal, and Dominance) model and inf...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2022-10-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | https://www.intangiblecapital.org/index.php/ic/article/view/2028 |