Desain Kemasan Sebagai Strategi Branding Produk Cokelat Bali
Efforts to make Balinese chocolate products of IKM sector as souvenirs for tourists require branding strategy to improve the image of the product in the minds of the target audience. Branding strategies conducted through designing of logo as a brand identity, packaging design as a media product appe...
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| Format: | Article |
| Language: | English |
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Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta
2016-01-01
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| Series: | Capture |
| Online Access: | https://jurnal.isi-ska.ac.id/index.php/capture/article/view/601 |