Desain Kemasan Sebagai Strategi Branding Produk Cokelat Bali
Efforts to make Balinese chocolate products of IKM sector as souvenirs for tourists require branding strategy to improve the image of the product in the minds of the target audience. Branding strategies conducted through designing of logo as a brand identity, packaging design as a media product appe...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta
2016-01-01
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| Series: | Capture |
| Online Access: | https://jurnal.isi-ska.ac.id/index.php/capture/article/view/601 |
| _version_ | 1817970864606412800 |
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| author | Ni Luh Desi In Diana Sari |
| author_facet | Ni Luh Desi In Diana Sari |
| author_sort | Ni Luh Desi In Diana Sari |
| collection | DOAJ |
| description | Efforts to make Balinese chocolate products of IKM sector as souvenirs for tourists require branding strategy to improve the image of the product in the minds of the target audience. Branding strategies conducted through designing of logo as a brand identity, packaging design as a media product appeal and POP (Point of Purchase) as a means of product promotion. The creative concept refers to the main idea of "Balinese Chocolate", by processing one of the potentials local Balinese culture in the form of Prada textiles and woven fabrics Pegeringsingan, which is applied to the packaging as a visual element to construct the attractiveness of Balinese chocolates.Â
 Keywords: Branding, Strategies, Balinese, Chocolate, Textile |
| first_indexed | 2024-04-13T20:40:09Z |
| format | Article |
| id | doaj.art-d4315d96ad5f4c6ab6ac181c1266bb50 |
| institution | Directory Open Access Journal |
| issn | 2086-308X 2338-428X |
| language | English |
| last_indexed | 2024-04-13T20:40:09Z |
| publishDate | 2016-01-01 |
| publisher | Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta |
| record_format | Article |
| series | Capture |
| spelling | doaj.art-d4315d96ad5f4c6ab6ac181c1266bb502022-12-22T02:30:55ZengJurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) SurakartaCapture2086-308X2338-428X2016-01-012210.33153/capture.v2i2.601599Desain Kemasan Sebagai Strategi Branding Produk Cokelat BaliNi Luh Desi In Diana Sari0Dosen DKV ISI DenpasarEfforts to make Balinese chocolate products of IKM sector as souvenirs for tourists require branding strategy to improve the image of the product in the minds of the target audience. Branding strategies conducted through designing of logo as a brand identity, packaging design as a media product appeal and POP (Point of Purchase) as a means of product promotion. The creative concept refers to the main idea of "Balinese Chocolate", by processing one of the potentials local Balinese culture in the form of Prada textiles and woven fabrics Pegeringsingan, which is applied to the packaging as a visual element to construct the attractiveness of Balinese chocolates.  Keywords: Branding, Strategies, Balinese, Chocolate, Textilehttps://jurnal.isi-ska.ac.id/index.php/capture/article/view/601 |
| spellingShingle | Ni Luh Desi In Diana Sari Desain Kemasan Sebagai Strategi Branding Produk Cokelat Bali Capture |
| title | Desain Kemasan Sebagai Strategi Branding Produk Cokelat Bali |
| title_full | Desain Kemasan Sebagai Strategi Branding Produk Cokelat Bali |
| title_fullStr | Desain Kemasan Sebagai Strategi Branding Produk Cokelat Bali |
| title_full_unstemmed | Desain Kemasan Sebagai Strategi Branding Produk Cokelat Bali |
| title_short | Desain Kemasan Sebagai Strategi Branding Produk Cokelat Bali |
| title_sort | desain kemasan sebagai strategi branding produk cokelat bali |
| url | https://jurnal.isi-ska.ac.id/index.php/capture/article/view/601 |
| work_keys_str_mv | AT niluhdesiindianasari desainkemasansebagaistrategibrandingprodukcokelatbali |