Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry
With the improvement of technology and the need for promptitude in communication and transactions, social commerce has been taken into consideration in this regard. Social trust has particular importance for maintaining more and more customers in online spaces. The purpose of the present research is...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2020-02-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1571_ac8751f80597f677c7e45336e8d1e2f8.pdf |