Factors Influencing the Purchase Intention for Online Health Popular Science Information Based on the Health Belief Model

There is a growing demand for health popular science information from the public. Online paid health popular science information provides a new channel for the public to obtain health popular science information and can meet users’ demands for high-quality health popular science information. In orde...

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Bibliographic Details
Main Authors: Jingfang Liu, Shiqi Wang
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/13/8/693