A BIBLIOMETRIC ANALYSIS OF HUMAN HORMONES IN CONSUMER NEUROSCIENCE AND HUMAN BEHAVIOR RESEARCH: TRENDS AND INSIGHTS WITH IMPLICATIONS FOR MARKETING

A BIBLIOMETRIC ANALYSIS OF HUMAN HORMONES IN CONSUMER NEUROSCIENCE AND HUMAN BEHAVIOR RESEARCH: TRENDS AND INSIGHTS WITH IMPLICATIONS FOR MARKETING

The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied. However, it is noteworthy that despite the considerable attention directed towards these domains, the phenomenon of happiness hor...

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Bibliographic Details
Main Authors: Ahmed H. Alsharif, Lina Pilelienė
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2023-12-01
Series:Baltic Journal of Economic Studies
Subjects:
bibliometrics
consumer neuroscience
human behaviour
human hormones
neuromarketing
prisma
scopus database
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/2252

Internet

http://baltijapublishing.lv/index.php/issue/article/view/2252

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