The simultaneous management of business model innovation and replication processes:
This article aims to understand how organizations can simultaneously manage their business model innovation and replication processes. Using an exploratory qualitative approach, we analyze Airbnb’s business model innovation and replication processes when the company launched its new value propositi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2023-08-01
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| Series: | Journal of Business Models |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/7427 |