The simultaneous management of business model innovation and replication processes:
This article aims to understand how organizations can simultaneously manage their business model innovation and replication processes. Using an exploratory qualitative approach, we analyze Airbnb’s business model innovation and replication processes when the company launched its new value propositi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2023-08-01
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| Series: | Journal of Business Models |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/7427 |
| _version_ | 1797226720767508480 |
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| author | corine genet Romain Gandia Sylvain Colombero |
| author_facet | corine genet Romain Gandia Sylvain Colombero |
| author_sort | corine genet |
| collection | DOAJ |
| description |
This article aims to understand how organizations can simultaneously manage their business model innovation and replication processes. Using an exploratory qualitative approach, we analyze Airbnb’s business model innovation and replication processes when the company launched its new value proposition. Our findings show that innovation and replication processes are designed, tested and implemented simultaneously. We underline the role of the platform in standardizing the key elements of the different stages of the processes. Through its digital platform, Airbnb can standardize its value creation and value capture processes to drive replication at scale. We discuss the contributions of our study to the replication strategy literature and to research on the Airbnb business model.
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| first_indexed | 2024-03-12T12:10:04Z |
| format | Article |
| id | doaj.art-d45f1698b6044fe1905543bd305ad3d1 |
| institution | Directory Open Access Journal |
| issn | 2246-2465 |
| language | English |
| last_indexed | 2024-04-24T14:29:24Z |
| publishDate | 2023-08-01 |
| publisher | Aalborg University Open Publishing |
| record_format | Article |
| series | Journal of Business Models |
| spelling | doaj.art-d45f1698b6044fe1905543bd305ad3d12024-04-03T04:10:12ZengAalborg University Open PublishingJournal of Business Models2246-24652023-08-0111210.54337/jbm.v11i2.7427The simultaneous management of business model innovation and replication processes: corine genet0Romain Gandia1Sylvain Colombero2Grenoble Ecole de ManagementUniversité Savoie Mont BlancGrenoble Ecole de Management This article aims to understand how organizations can simultaneously manage their business model innovation and replication processes. Using an exploratory qualitative approach, we analyze Airbnb’s business model innovation and replication processes when the company launched its new value proposition. Our findings show that innovation and replication processes are designed, tested and implemented simultaneously. We underline the role of the platform in standardizing the key elements of the different stages of the processes. Through its digital platform, Airbnb can standardize its value creation and value capture processes to drive replication at scale. We discuss the contributions of our study to the replication strategy literature and to research on the Airbnb business model. https://journals.aau.dk/index.php/JOBM/article/view/7427 |
| spellingShingle | corine genet Romain Gandia Sylvain Colombero The simultaneous management of business model innovation and replication processes: Journal of Business Models |
| title | The simultaneous management of business model innovation and replication processes: |
| title_full | The simultaneous management of business model innovation and replication processes: |
| title_fullStr | The simultaneous management of business model innovation and replication processes: |
| title_full_unstemmed | The simultaneous management of business model innovation and replication processes: |
| title_short | The simultaneous management of business model innovation and replication processes: |
| title_sort | simultaneous management of business model innovation and replication processes |
| url | https://journals.aau.dk/index.php/JOBM/article/view/7427 |
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