Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania
In order to attract more medical tourists to Lithuania and to provide them with more value, it is necessary to update the current medical tourism value proposition presented in 2012. Thus, the aim of the study is to identify potential elements of the value of inbound medical tourism and to provide g...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-12-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mosr-2023-0013 |