Understanding consumer satisfaction with railway transportation service: An application of 7Ps marketing mix
Railway transportation (RT) plays a crucial role and it is an inseparable part of one country’s main traffic network. However, due to the advantages of aviation industry and other modes of transportation, the share of RT of total traffic volume gradually decreases and RT enterprises are facing vario...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019-12-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_340.pdf |