Literary Destination Familiarity and Inbound Tourism: Evidence from Chinese Mainland
Destination familiarity is an important non-economic determinant of tourists’ destination choice that has not been adequately studied. This study posits a literary dimension to the concept of destination familiarity—that is, the extent to which tourists have gained familiarity with a given destinati...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tsinghua University Press
2021-06-01
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| Series: | Journal of Social Computing |
| Subjects: | |
| Online Access: | https://www.sciopen.com/article/10.23919/JSC.2021.0013 |