Development and evaluation of two-sided customer and business-oriented Ontology in the field of customer engagement in social networks
Nowadays businesses by identifying the components affecting the dimensions of customer engagement and mining the data that are produced by customers and with suitable marketing activities can attract more and more customers and eventually have more useful and updated marketing. This research “Ontolo...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Research Institute for Information and Technology
2023-03-01
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| Series: | Iranian Journal of Information Processing & Management |
| Subjects: | |
| Online Access: | https://jipm.irandoc.ac.ir/article_698605_72ac9a4b75d9a75c8d49748408dea1d3.pdf |