Identifying and Addressing Needs of Heterogeneous User Groups—A Case Study from the Banking Sector
Adopting a need-based approach can help companies to create products and services that are preferred by their customers and improve their well-being, thus providing a competitive advantage. To put need-based designs into practice, it would be interesting to know how innovative product and service id...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-11-01
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| Series: | Multimodal Technologies and Interaction |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2414-4088/6/12/103 |