Predicting Customers’ Behavior Using Web-Content Mining and Web-Usage Mining
<p>Today, e-commerce has become a competitive space for online retailers. Therefore, personalization has become a vital part of e-commerce websites’ success that is a challenge for marketers and researchers. Therefore, this study aims to provide a model for web personalization and mining user...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2022-07-01
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| Series: | International Journal of Information Science and Management |
| Subjects: | |
| Online Access: | https://ijism.ricest.ac.ir/index.php/ijism/article/view/2130 |