Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacks
A conceptual model on predicting consumers’ likelihood of buying plant-based drinkable snacks through food choice motives and consumers’ perceived health-related value of drinkable snacks was developed and tested with a total of 3078 consumers from the Netherlands, Germany, and France through partia...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-06-01
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| Series: | Future Foods |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833523000138 |
| _version_ | 1797801003914887168 |
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| author | Kyösti Pennanen Sari Ollila Piritta Mamia Jenniina Sihvonen |
| author_facet | Kyösti Pennanen Sari Ollila Piritta Mamia Jenniina Sihvonen |
| author_sort | Kyösti Pennanen |
| collection | DOAJ |
| description | A conceptual model on predicting consumers’ likelihood of buying plant-based drinkable snacks through food choice motives and consumers’ perceived health-related value of drinkable snacks was developed and tested with a total of 3078 consumers from the Netherlands, Germany, and France through partial least squares structural equation modeling (PLS-SEM). In addition, the mediating role of perceived health-related value between the food choice motives and the likelihood of buying was evaluated. The results show that perceived health-related value positively predicts the likelihood of buying plant-based drinkable snacks. In turn, perceived health-related value in drinkable snacks is positively associated with the food choice motives of healthiness, naturalness, and 'free from', while such association does not hold with the motives to choose environmentally sustainable or traditional foods. Due to the identified mediating effects of perceived health-related value with certain food choice motives, it is noted that the evaluation of the product's health-related value might be an essential step between the corresponding general motives and intentions to buy plant-based drinkable snacks. Implications of the results are discussed in light of research and the food industry. |
| first_indexed | 2024-03-13T04:43:50Z |
| format | Article |
| id | doaj.art-d49208d57dc3419eb1403d482b4e3189 |
| institution | Directory Open Access Journal |
| issn | 2666-8335 |
| language | English |
| last_indexed | 2024-03-13T04:43:50Z |
| publishDate | 2023-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Future Foods |
| spelling | doaj.art-d49208d57dc3419eb1403d482b4e31892023-06-19T04:29:58ZengElsevierFuture Foods2666-83352023-06-017100227Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacksKyösti Pennanen0Sari Ollila1Piritta Mamia2Jenniina Sihvonen3Faculty of Agriculture and Forestry, Department of Economics and Management, University of Helsinki, Latokartanonkaari 5, PL27, Helsinki 00014, Finland; Corresponding author.Faculty of Agriculture and Forestry, Department of Food and Nutrition, University of Helsinki, FinlandFaculty of Agriculture and Forestry, Department of Economics and Management, University of Helsinki, Latokartanonkaari 5, PL27, Helsinki 00014, FinlandFaculty of Agriculture and Forestry, Department of Economics and Management, University of Helsinki, Latokartanonkaari 5, PL27, Helsinki 00014, FinlandA conceptual model on predicting consumers’ likelihood of buying plant-based drinkable snacks through food choice motives and consumers’ perceived health-related value of drinkable snacks was developed and tested with a total of 3078 consumers from the Netherlands, Germany, and France through partial least squares structural equation modeling (PLS-SEM). In addition, the mediating role of perceived health-related value between the food choice motives and the likelihood of buying was evaluated. The results show that perceived health-related value positively predicts the likelihood of buying plant-based drinkable snacks. In turn, perceived health-related value in drinkable snacks is positively associated with the food choice motives of healthiness, naturalness, and 'free from', while such association does not hold with the motives to choose environmentally sustainable or traditional foods. Due to the identified mediating effects of perceived health-related value with certain food choice motives, it is noted that the evaluation of the product's health-related value might be an essential step between the corresponding general motives and intentions to buy plant-based drinkable snacks. Implications of the results are discussed in light of research and the food industry.http://www.sciencedirect.com/science/article/pii/S2666833523000138Plant-based drinkable snackFood choice motivesBuying likelihoodPerceived valuePLS-SEM |
| spellingShingle | Kyösti Pennanen Sari Ollila Piritta Mamia Jenniina Sihvonen Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacks Future Foods Plant-based drinkable snack Food choice motives Buying likelihood Perceived value PLS-SEM |
| title | Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacks |
| title_full | Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacks |
| title_fullStr | Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacks |
| title_full_unstemmed | Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacks |
| title_short | Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacks |
| title_sort | not just the motives the mediating role of perceived health related value when predicting likelihood of buying plant based drinkable snacks |
| topic | Plant-based drinkable snack Food choice motives Buying likelihood Perceived value PLS-SEM |
| url | http://www.sciencedirect.com/science/article/pii/S2666833523000138 |
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