Not just the motives – The mediating role of perceived health-related value when predicting likelihood of buying plant-based drinkable snacks
A conceptual model on predicting consumers’ likelihood of buying plant-based drinkable snacks through food choice motives and consumers’ perceived health-related value of drinkable snacks was developed and tested with a total of 3078 consumers from the Netherlands, Germany, and France through partia...
Main Authors: | Kyösti Pennanen, Sari Ollila, Piritta Mamia, Jenniina Sihvonen |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2023-06-01
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Series: | Future Foods |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833523000138 |
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