The rhetoric of the image in the transmedia news report

This article assumes that, in journalism, pictures can fulfill several functions, including informing and persuading too, approaching to those produced for advertising purposes. Based on the methodology proposed by Umberto Eco in The absent structure, this text analyzes photographs produced for a di...

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Bibliographic Details
Main Authors: Mauro de Souza Ventura, Liliane de Lucena Ito
Format: Article
Language:Spanish
Published: Universidade Estadual de Londrina 2016-12-01
Series:Discursos Fotográficos
Subjects:
Online Access:http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/24437
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author Mauro de Souza Ventura
Liliane de Lucena Ito
author_facet Mauro de Souza Ventura
Liliane de Lucena Ito
author_sort Mauro de Souza Ventura
collection DOAJ
description This article assumes that, in journalism, pictures can fulfill several functions, including informing and persuading too, approaching to those produced for advertising purposes. Based on the methodology proposed by Umberto Eco in The absent structure, this text analyzes photographs produced for a digital report. The results indicate the existence of articulations similar to those seen in advertisement pieces, however, with some differences.
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1984-7939
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spelling doaj.art-d4996f5bae1243ce92d227488d45952c2022-12-22T03:58:24ZspaUniversidade Estadual de LondrinaDiscursos Fotográficos1808-56521984-79392016-12-01122114717410.5433/1984-7939.2016v12n21p14715083The rhetoric of the image in the transmedia news reportMauro de Souza Ventura0Liliane de Lucena Ito1UnespUnespThis article assumes that, in journalism, pictures can fulfill several functions, including informing and persuading too, approaching to those produced for advertising purposes. Based on the methodology proposed by Umberto Eco in The absent structure, this text analyzes photographs produced for a digital report. The results indicate the existence of articulations similar to those seen in advertisement pieces, however, with some differences.http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/24437Fotografias ilustrativas. Jornalismo. Reportagem transmídia. TAB
spellingShingle Mauro de Souza Ventura
Liliane de Lucena Ito
The rhetoric of the image in the transmedia news report
Discursos Fotográficos
Fotografias ilustrativas. Jornalismo. Reportagem transmídia. TAB
title The rhetoric of the image in the transmedia news report
title_full The rhetoric of the image in the transmedia news report
title_fullStr The rhetoric of the image in the transmedia news report
title_full_unstemmed The rhetoric of the image in the transmedia news report
title_short The rhetoric of the image in the transmedia news report
title_sort rhetoric of the image in the transmedia news report
topic Fotografias ilustrativas. Jornalismo. Reportagem transmídia. TAB
url http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/24437
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