Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup)
The purpose of this Research is Developing a Theoretical Model for Alignment of Production, Marketing and Business strategies that to survey Conditions and factors of strategic alignment using Grounded Theory. For Developing the theoretical model of Alignment strategies we used Grounded Theory Resea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2014-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_524_2e0a6cf75141c3ed3a1af8857c94dc6e.pdf |