Cultural pedagogy, gender, and sexuality

Advertising is one of the artifacts that are part of a set of cultural instances and, as such, it works as a mechanism of representation and operates as a mechanism for the constitution of identities. More than seducing consumers or inducing them to obtain a given product, advertising conveys a ki...

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Bibliographic Details
Main Author: Ruth Sabat
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2001-01-01
Series:Revista Estudos Feministas
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/ref/article/view/9670