Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce
Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust. Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 statistical software for data analysis. The data w...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2023-11-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/8816 |