IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH

A product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in different categories i.e. gen...

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Bibliographic Details
Main Authors: Hossain Shahid SHOHROWARDHY, H.M. Kamrul HASSAN
Format: Article
Language:English
Published: Editura Univeristatii "Stefan cel Mare" din Suceava 2015-06-01
Series:USV Annals of Economics and Public Administration
Subjects:
Online Access:http://annals.seap.usv.ro/index.php/annals/article/view/739/705