IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH
A product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in different categories i.e. gen...
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| Format: | Article |
| Language: | English |
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Editura Univeristatii "Stefan cel Mare" din Suceava
2015-06-01
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| Series: | USV Annals of Economics and Public Administration |
| Subjects: | |
| Online Access: | http://annals.seap.usv.ro/index.php/annals/article/view/739/705 |
| _version_ | 1818507397186977792 |
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| author | Hossain Shahid SHOHROWARDHY H.M. Kamrul HASSAN |
| author_facet | Hossain Shahid SHOHROWARDHY H.M. Kamrul HASSAN |
| author_sort | Hossain Shahid SHOHROWARDHY |
| collection | DOAJ |
| description | A product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in different categories i.e. generic product, product type product, substitute product and product line etc. Sachet product is one of the expansions of product line. The term ‘Sachet’ is originated from the French word which means “mini”. In Bangladesh, sachet product has a strong market share. Thus, this study attempts to determine the exiting share of sachet product and measure the impact of marketing strategies on sachet product in Bangladesh. This study uses the selective 22 dimensions to favor the sachet product on the basis of 4Ps (Product, Price, Place and Promotion). To accomplish the study, 125 samples have been taken from selective markets in Cosmopolitan city, Chittagong. The study found that sachet product has strong market position comparative with other categories of products, where promotional effect is the dominant factor who played the vital role to sustain the sachet product in Bangladesh. The results of this study will be constructive for executives and policy-makers of business organization who works with fast moving consumer good (FMCG) items effectively in Bangladesh. |
| first_indexed | 2024-12-10T22:17:52Z |
| format | Article |
| id | doaj.art-d4e65f0bfd8d47bb9bd815b08111ca02 |
| institution | Directory Open Access Journal |
| issn | 2285-3332 2344-3847 |
| language | English |
| last_indexed | 2024-12-10T22:17:52Z |
| publishDate | 2015-06-01 |
| publisher | Editura Univeristatii "Stefan cel Mare" din Suceava |
| record_format | Article |
| series | USV Annals of Economics and Public Administration |
| spelling | doaj.art-d4e65f0bfd8d47bb9bd815b08111ca022022-12-22T01:31:24ZengEditura Univeristatii "Stefan cel Mare" din SuceavaUSV Annals of Economics and Public Administration2285-33322344-38472015-06-01151(21)214222IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESHHossain Shahid SHOHROWARDHY 0H.M. Kamrul HASSAN1University of Chittagong, BangladeshUniversity of Chittagong, BangladeshA product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in different categories i.e. generic product, product type product, substitute product and product line etc. Sachet product is one of the expansions of product line. The term ‘Sachet’ is originated from the French word which means “mini”. In Bangladesh, sachet product has a strong market share. Thus, this study attempts to determine the exiting share of sachet product and measure the impact of marketing strategies on sachet product in Bangladesh. This study uses the selective 22 dimensions to favor the sachet product on the basis of 4Ps (Product, Price, Place and Promotion). To accomplish the study, 125 samples have been taken from selective markets in Cosmopolitan city, Chittagong. The study found that sachet product has strong market position comparative with other categories of products, where promotional effect is the dominant factor who played the vital role to sustain the sachet product in Bangladesh. The results of this study will be constructive for executives and policy-makers of business organization who works with fast moving consumer good (FMCG) items effectively in Bangladesh.http://annals.seap.usv.ro/index.php/annals/article/view/739/705Sachet ProductSales-Profit Py ramid and Marketing StrategiesSales-Profit PyramidMarketing Strategies |
| spellingShingle | Hossain Shahid SHOHROWARDHY H.M. Kamrul HASSAN IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH USV Annals of Economics and Public Administration Sachet Product Sales-Profit Py ramid and Marketing Strategies Sales-Profit Pyramid Marketing Strategies |
| title | IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH |
| title_full | IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH |
| title_fullStr | IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH |
| title_full_unstemmed | IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH |
| title_short | IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH |
| title_sort | impact of marketing strategies on sachet products in bangladesh |
| topic | Sachet Product Sales-Profit Py ramid and Marketing Strategies Sales-Profit Pyramid Marketing Strategies |
| url | http://annals.seap.usv.ro/index.php/annals/article/view/739/705 |
| work_keys_str_mv | AT hossainshahidshohrowardhy impactofmarketingstrategiesonsachetproductsinbangladesh AT hmkamrulhassan impactofmarketingstrategiesonsachetproductsinbangladesh |