The cross-cultural communications impact on increasing business profitability in digital technologies use
The main objective in this paper is to analyze the impact of cross-cultural communication on increasing business profitability. In order to do that, the research is based on three main concepts: cross-cultural skills, which are considered in our study one the most strategical tools for companies’ su...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2020-05-01
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| Series: | E-Management |
| Subjects: | |
| Online Access: | https://e-management.guu.ru/jour/article/view/82 |