INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE)

INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE)

Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities. One of the business potentials created by the massive developm...

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Bibliographic Details
Main Authors: Cholista Ferry Irawan, Rachman Hartono, Silvana Maulidah, Riyanti Isaskar
Format: Article
Language:English
Published: University of Brawijaya 2023-04-01
Series:AGRISE
Subjects:
price perception
e-wom
purchase decisions
e-commerce
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/1107

Internet

https://agrise.ub.ac.id/index.php/agrise/article/view/1107

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