Strategies of Localizing Video Games into Arabic: A Case Study of PUBG and Free Fire

Video game localization is the process of adjusting a current video game to make it available, usable, and culturally appropriate to the target audience. This study aims to investigate the strategies that translators use in localizing PUBG and Free Fire video games into Arabic. The data were extract...

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Bibliographic Details
Main Authors: Jarrah Shatha, Haider Ahmad S., Al-Salman Saleh
Format: Article
Language:English
Published: De Gruyter 2023-07-01
Series:Open Cultural Studies
Subjects:
Online Access:https://doi.org/10.1515/culture-2022-0179