Branding to create consumer value in the Iranian banking system
Branding is emerging as a new form of customer-bank communication in order to compete and dominate the banking industry's marketing paradigm. This concept is very dynamic and, despite extensive research, has not yet been adequately explored. The purpose of this research is to identify and class...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61087_6cf90825c067e94922af52d25275be3a.pdf |