Female Consumerism: Intention to Purchase Online

The study aims to research the involvement of University Technology of Mara female students in online shopping, and a better understanding of the roles of trust, convenience, and customer service for female consumers. A proposed conceptual model began to incorporate new components into the theory o...

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Những tác giả chính: Mohamad Rahimi Mohamad Rosman, Fatin Najwa Mat Sofri, Wan Nur Fawaqih Aliyin W. Ya
Định dạng: Bài viết
Ngôn ngữ:English
Được phát hành: Academica Press Solutions 2024-01-01
Loạt:Malaysia Journal of Invention and Innovation
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Truy cập trực tuyến:https://digit360.com.my/mjii/index.php/home/article/view/70